Job Description Summary
The Sr Manager, Global SEO and Search Strategy will be a critical team member of the Digital Marketing Team and will be responsible for all SEO and search strategies across BD. This role will be lead strategy and development of global standards and be a thought partner to key business units and product lines through project lifecycles and ensure that SEO and search strategies are aligned with broader organizational goals.
Job Description
We are
the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible with us.
Primary Responsibilities
- Serve as a global subject matter expert on SEO Supporting business units and regions Create and drive the SEO and Advanced Search roadmap for the organization.
- Develop and maintain global standards and guidelines for SEO and update them as needed.
- Develop and implement effective SEO strategies for the top 10 priority brands of BD.
- Partner closely with the digital platform product teams to feed technical SEO requirements into their product development processes.
- Roll out SEO governance, strategies, and tactics to regions
- Communicate SEO best practices to the Digital Practice Groups to ensure compliance with global standards.
- Serves as product owner for advance search technology platform
- Provides governance and maintains standards for internal search best practices
- Acting lead for internal search engine strategy and alignment with Business units
- Product owner responsibility for Algolia Search with recommendations, roadmaps and strategies to evolve internal search strategy.
- Creates and maintains documentation for search governance
- Collaborate with business lines to ensure SEO and search strategies are aligned with broader organizational goals.
- Identify opportunities for continuous improvement and optimization of SEO and Advanced Search strategies.
- Lead and mentor a team of SEO professionals to ensure the successful execution of SEO strategies.
About You
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration or a related field.
- 10+ years of experience in SEO with demonstrated experience in global SEO strategy development and execution.
- Deep knowledge of SEO best practices, and ability to stay up to date with emerging trends and best practices.
- Excellent communication and interpersonal skills, with the ability to effectively communicate SEO strategies and requirements to stakeholders across the organization.
- Proven ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving skills.
- Ability to manage multiple priorities and deliver high-quality results in a fast-paced, dynamic environment.
- Experience in leading and executing SEO strategies and a keen understanding of customer search habits across multiple business units and product lines.
- Ability to work with stakeholders at all levels of the organization, identify opportunities for growth and optimization.
- A strategic thinker, with strong communication and collaboration skills, and a proven track record of driving results in a fast-paced, dynamic environment.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Required Skills
Optional Skills
Primary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
