ACHC is currently looking for a well-rounded individual who is energetic, yet structured and detail-oriented, to join our dynamic Marketing team. The Marketing Specialist provides support in the development and maintenance of all aspects of ACHC program marketing and branding. This person is responsible for working proactively with individuals, business partners, and teams to develop strategic, integrated marketing communications that support business objectives. S/he will deliver impact by aligning the organization’s mission and priorities with creative and differentiated marketing tactics that drive business results.
The ideal candidate will possess an entrepreneurial sensibility that is complimented by a positive attitude and good sense of humor, proactively engaging with internal and external resources in creative ways to grow market share in the responsible business areas. Strong communication skills, a collaborative mindset, and a passion for leveraging data to inform marketing strategies will be essential success in this role.
Responsibilities include:
- Research and select most effective media for marketing campaigns, negotiate media and frequency.
- Manage and execute digital advertising campaigns across platforms such as Google Ads and social media, including budget management and performance analysis.
- Create and develop new marketing materials to support program initiatives/ campaigns.
- Convey recommended strategies and attain buy-in from leadership, senior management and main internal stakeholders.
- Prepare short and long-term plans to ensure adaption of identified strategies, evaluate implications of plans inclusive of risk.
- Generate innovative ideas to promote our brand and our products.
- Develop campaigns for social media platforms to increase web traffic and develop a solid, long-term web presence.
- Utilize CRM platform (HubSpot) to track customer interactions, manage leads, and analyze marketing campaign effectiveness.
- Monitor and report on the performance of ad campaigns, and CRM activities, using analytics tools to inform strategy adjustments.
- Work closely with various teams to develop targeted marketing strategies that leverage CRM insights and drive lead generation.
- Craft compelling and engaging copy for various marketing channels, ensuring alignment with brand voice and messaging.
- Proofread, review and edit all program materials to ensure consistent look and feel.
- Lead internal marketing brainstorming sessions to define content and execution of new ACHC marketing campaigns.
- Oversees all aspects of their designated programs in exhibits, trade shows, workshops.
- On a case-by-case basis, attends trade shows where he/she will be responsible to distribute marketing materials.
- Understanding and adhering to measurable KPI’s.
- Complies with ACHC’s Quality Management System (QMS), established policies and procedures, and achievement of the quality objectives (Balanced Score Card). May participate in ACHC QMS internal audit activities.
Job Requirements:
- Bachelor’s degree in Marketing, Public Relations, Event Planning, English, or Journalism or a related field from an accredited university, and 4-6 years of equivalent and relevant work experience.
- Demonstrated knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush) to drive organic traffic and improve search visibility.
- Experience in writing persuasive marketing copy that resonates with target audiences and drives engagement.
- Proven experience in managing paid advertising campaigns, including strategy development, execution, and performance analysis.
- Familiarity with HubSpot or similar CRM systems, including lead management, email marketing, and reporting capabilities.
- Ability to analyze data from ad campaigns, and CRM platforms to make informed marketing decisions and optimize performance.
- Strong understanding of key performance indicators (KPIs) related to ad buying, and CRM effectiveness, with a track record of achieving measurable results.
- Relevant Marketing, Sales, Event Planning, Technical Writing, Copy Editing, or Public Relations experience in a commercial business environment required.
- Proficiency in all Microsoft Office applications (PowerPoint, Excel, etc.) required.
- Exceptional oral and written communication skills are critical, as is a scrupulous attention to detail.
- Proven track record of favorable customer relations and customer service skills and experience desired.
- A sense of humor and the ability to inspire cooperation among internal partners are essential.
- Ability to effectively balance competing priorities while working independently or in a team environment.
- Experience in related health care settings is desired but not required.
This position is located in Cary, NC with hybrid remote-working privileges and occasional travel is involved. Compensation includes base salary + bonus. In order to be considered, please send your resume along with your desired salary/compensation to employment@achc.org.
At ACHC we aim to hire only the best. As a non-for-profit company with a rapidly growing base of influence within our markets, our philosophy is rooted in innovation, best-in-class customer service, integrity, and, quite simply, excellence. Our visionary market sensibility coupled with a workplace that has been recognized locally and nationally as a Best Places to Work award recipient, ACHC provides a competitive salary along with a comprehensive benefits package featuring 100% paid Medical, Dental, and Vision benefits for employees. If you consider yourself a goal-oriented leader who would like to be part of a fun-loving, committed team of professionals who each play a vital role in providing our customers and each other with the i
ndustry’s best service experience, we would love to have you join us.
Accreditation Commission for Health Care is an Equal Opportunity Employer.
