Work Schedule
Other
Environmental Conditions
Office
COMPANY: Thermo Fisher Scientific Inc.
LOCATION: 168 Third Avenue, Waltham, MA 02541
TITLE: Marketing Manager
HOURS: Monday to Friday, 8:00 am to 5:00 pm
DUTIES:
- Partner with business leaders and leverage strong analytical skills to recommend KPIs and targets that will generate meaningful insights for the business.
- Owner of strategy and roadmap for reporting and analysis of sales leads.
- Maintain relationship for managing daily reporting and analysis for world-wide sales leads across 5 corporate divisions in life sciences industry.
- Interpret business performance results and provide recommendations to the business on where to focus improvement efforts; partner with the development team to automate analysis.
- Daily management of reporting for marketing business decision support.
- Conduct performance analysis as needed around leads, opportunities, and revenue.
- Data architecture for business intelligence infrastructure, including automation script coding, testing, and deployment.
- Develop and maintain KPI dashboards for various digital projects and funnel metrics in order to make data driven decisions.
- Lead GSS web optimization and SEO efforts.
- Serve as a customer journey expert for digital campaigns.
- Assist with paid digital placement, tracking and optimization.
- Monitor and manage spending on digital marketing activities to meet budget requirements.
TRAVEL: Up to 20% domestic and international travel required. Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: MINIMUM Education Requirement: Master’s degree or foreign equivalent in Information Systems, Business Administration, Marketing, or related field of study.
MINIMUM Experience Requirement: 1 year of Marketing, Business Intelligence, or related experience.
Alternative Education and Experience Requirement: Bachelor’s degree or foreign equivalent in Information Systems, Business Administration, Marketing, or related field of study plus 3 years of marketing, business intelligence, or related experience.
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Required knowledge or experience with:
- SQL /No SQL;
- Redshift;
- Postgres;
- Git and JIRA;
- Power BI;
- Adobe Analytics;
- Cognos;
- Python and R Programming;
- Building end to end ETL pipelines and;
- Customer Segmentation.
