NimbleRx is a technology company that enables people to live their best lives by improving access to reliable, affordable healthcare. Our mission is to bring pharmacies into the future by building a convenient and easy-to-use service that supports pharmacists and empowers patients. We are a fast-growing, technology-first startup doing over $1 billion in GMV annually, and our team stays rooted in a patient-first mentality; we aim to bring all of our patients convenient access to reasonably-priced medications without ever needing to step foot in a pharmacy. Nimble is looking for a detail-oriented and strategic Marketing Operations Specialist to join our growing Marketing Team. In this role, you will play a crucial part in optimizing our marketing processes, tools, and data management to drive successful campaigns and enhance overall marketing performance. You will work closely with cross-functional teams to ensure our marketing initiatives are executed seamlessly and effectively. As a Marketing Operations Specialist, you will:
- Execute manual and automated programs for outbound communication channels (email, SMS, and push)
- Monitor and report on engagement metrics (opens, clicks, click-to-open rates) and channel health metrics (opt-outs, bounces)
- Analyze the performance of communication channels and campaigns across customer segments and lifecycle stages
- Optimize technical processes for maximum operational efficiency
- Ensure deliverability of email and SMS
- Conduct coding and QA in an enterprise-level ESP
- Establish strong collaborative relationships with Lifecycle Marketing and cross-functional teams, including Product, Engineering, and other key stakeholders
What you bring:
- 3-5+ years' experience in a Marketing Operations role
- Track record of building successful multi-channel, multi-touch programs from scratch
- Ability to present complex information clearly and concisely, both verbally and in writing
- Is analytical, organized, detail-oriented, and data-driven
- Knowledge of Customer Engagement Platforms (e.g., Iterable, Braze, Sailthru, Klaviyo, etc.)
- Experience with third-party analytics tools (e.g., Mixpanel, Amplitude, Looker, Kibana, Elastic, etc.)
- Preferred: Marketo, HubSpot, Salesforce Account Engagement
- Bachelor's degree
What's in it for you:
- Compassionate and driven colleagues in a fun environment where success is celebrated
- Accelerated career growth in a fast-growing company
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - work hard and take time when you need it
- 11 Paid Holidays
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey! Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.
