Marketing Associate Director - (Industry Segment Programs)

Wolters Kluwer • Full-time • Waltham, MA, US • $147,200 - $208,350 / year • 1m ago

BASIC FUNCTION

The Marketing Associate Director, Industry Segment Programs is responsible for developing Clinical Effectiveness (CE) audience messaging and integrated marketing programs to attract buyers to the CE portfolio across the NA Provider Market Segment. Through a deep understanding of the CE buying journey in key healthcare industry segments, this role will lead the execution of the audience messaging framework and bring key messages to market through marketing programs, demand generation campaigns, sales enablement and reputation programs. This role requires a highly collaborative and integrated marketing approach to lead and work with cross-functional teams across the CE organization

Essential Duties & Responsibilities

As a key programs leader in CE marketing, this role will work closely with the NA Provider leadership team, content team, revenue marketing, digital experience, and partner with product marketing to ensure cohesion in market messaging.

Develop and communicate customer-focused buying journeys for CE’s solutions, including buyer, influencer, and user interactions
Identify key roles in the buying process and develop value messaging unique to role
Create and communicate the audience messaging blueprint for use in customer-facing marketing programs
Develop, manage, and measure a program framework and recommend programs and campaigns that will drive measurable impact in the NA Provider segment
Drive channel activation by collaborating with revenue marketing leads to align activities across the buyer journey
Leading content strategy across the segment to up-level market perception of CE’s solution impact and value
Utilize communication programs, thought leadership and customer stories to support CE’s value message and reputation
Lead elements of global program and campaign planning, working closely with the Revenue Marketing team and NA Provider segment leadership team
Partner with third parties and agencies to research and adapt trends and content into Global Audience Programs
Integrate core product messaging into messaging with value-based audience impact
Serve as a key member of the GTM team for new product launches, ensuring 100% GTM readiness prior to product launches
Work closely with Global Communications team members to develop PR and thought leadership approaches which advance CE’s brand and impact within the segment
Anticipates business and industry issues and recommends key inputs to CE’s three-year plan (VSP)
Communicates complex ideas (internally and externally) and drives adoption of different points of view grounded in data
Manage and monitor program and campaign performance against scorecards and KPIs, and recommend optimization

Other Duties

Ensure cross-functional teams are executing effectively through regular goal reviews and monitoring of KPIs
Effective program and campaign management
Performs other duties as assigned

Job Qualifications

Education:

Bachelor’s degree or equivalent required

Experience:

Minimum of 10 years of broad marketing experience, with a history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas
Minimum of 5 years of experience in healthcare/healthcare IT
Experience managing large scale programs for large US hospital systems
Demonstrated ability managing content development – from ideation to delivery
Strong analytical skills, research orientation, and experience transforming a vision into an operational plan
Experience developing global campaigns and executing through a multi-regional model
Exposure to account-based marketing and digital marketing capabilities
Experience managing communication, PR, and/or thought leadership programs
Excellent communicator with an easy ability to transform product messages into compelling, impactful audience messages that grab the attention of our markets
A collaborative team leader can draw teams together toward common goals and ambitions
Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams
Ability to manage through influence and achieve results
High integrity and high standards
Ability to prioritize many competing alternatives and plans, balance internal customer needs with business priorities
Proven success driving marketing strategies and plans
Team management experience a plus

Other Knowledge, Skills, Abilities or Certifications:

Presence – Executive presence, working effectively with senior leadership at Wolters Kluwer, but able to roll up his/her sleeves and work effectively with all levels of the organization
Strategic Focus – The ability to see the whole picture and implement the changes today that will lead to the integrated, efficient organization desired in the future
Commitment – A trusted partner to global Sales Leaders, Product leadership and Editorial teams
Communication – The ability to plan and deliver oral and written communications that are impactful and persuasive with their intended audiences. Everyday skills that allow for open and honest communication across the team and organization. Articulate with the ability to generate enthusiasm within the organization
Business Acumen – Ability to perform with insight, acuteness and intelligence; a builder with a hands-on management style and a high sense of urgency
Outstanding Work Ethic and Passion – A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the company. A personality that embraces and is excited by a challenge
Strong interpersonal skills – Must be able to lead a multi-disciplinary group that is geographically distributed and newly forming
Time management – Strong time management and prioritizing skills with the flexibility to recalibrate quickly according to changing requirements

Travel Requirements