Title: Marketing Coordinator
Location: Lake Forest, IL
Duration: 12 Months
Job Responsbilities
- Responsible for managing the marketing automation platform and implementing a comprehensive engagement automation strategy.
- Outline and implement all automated email and SMS responses to ensure seamless communication with our customers.
- Implement comprehensive email and SMS automation strategy, including triggers, workflows, and segmentation.
- Adhere to the documented ad promo policy and associated processes for automated email and SMS responses for various user interactions.
- Create email and SMS specific automation flow.
- Work with business to translate marketing requirements into functional campaigns.
- Create and customize email templates that align with our brand voice and messaging (our team will help with the design and messaging)
- Collaborate with the RMDx Global Strategic Marketing Solutions team to ensure emails are engaging, relevant, and personalized.
- Implement testing methodologies (e.g. A/B and multivariate testing) to improve conversion rates, optimize campaign results, and measure the relative impact of various tactics.
- Monitor and analyze email performance metrics to improve open rates, click-through rates, and overall user engagement.
- Compliance and Best Practices: Ensure all automated emails comply with legal standards and best practices (e.g., CAN-SPAM, GDPR)
- Manage email deliverability, database hygiene, subscription management and compliance with Global opt-in laws and regulations.
- Adhere to best practices and Abbott guidelines for customer communication.
- Work with our internal divisional RMDx Global Strategic Marketing Solutions and external creative teams/agencies to maintain the integrity of Abbott brand guidelines.
- Stay up to date with the latest trends and advancements in email marketing and automation.
Education
- Minimum of 2 years’ experience in B2B/consumer campaign execution and demand generation.
- Minimum of 2 years’ experience in working in marketing automation or email marketing platforms.
- Experience of email campaign execution and basic HTML coding knowledge.
- Exposure of managing optimization processes and A/B and/or multivariate testing.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.
