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The Senior Manager, Product Marketing is responsible for partnering with the Global Products and Solutions (GP&S) team to bring new innovative offerings to market. They will develop go-to-market strategies in collaboration with other marketers and business partners including strategic planning, development, implementation, communication, and analyses of marketing product launches that support the annual goals and long-term strategies of Cencora. This includes partnering with the product/solutions development team to leverage voice-of-the-customer research, market trends, and other information to develop strategic messaging platforms and launch materials in alignment with new and existing services/products that drive the growth of the business.
As a member of the Global Product Marketing team, the Senior Manager, Product Marketing operates in a highly collaborative environment, representing the marketing and GP&S teams and working with other divisions by serving as a product marketing expert and engaging cross-functional teams and resources to promote successful solutions’ launch and transition to the respective areas of the business. Ensures that all marketing programs and related internal/external communications are strategically aligned to support the positioning, messaging, and brand identity of both the business unit and Cencora.
The team member works under the broad direction of the Cencora Enterprise Marketing team, through the direct supervision of the Vice President, Global Product Marketing and in collaboration with the GP&S management team.
Responsibilities
Define and develop the marketing launch plan for new products and solutions, including personas, value proposition, positioning, needs-based segmentation, sales enablement assets (e.g., pitch deck, case studies) and marketing mix.
Align key stakeholders around the marketing objectives and plan, and lead execution of the plan.
Build go-to-market plans and execution for new products and solutions.
Responsible for the design and implementation of marketing projects to drive revenue and profit growth.
Partner closely with Product and Solutions Development teams to ensure marketing programs’ alignment to pipeline objectives.
Collaborates with internal business and marketing leadership to identify strategic opportunities that help improve the company’s market position.
Manages and monitors budget associated with marketing programs effectively.
Regularly measures and draws insights from programs and tactics; producing standard reports which track progress toward goals and updating strategic plans based on the outcomes.
Prepare and deliver value proposition training and marketing presentations that support capabilities deck development.
Assist in the development and execution of specific projects and tactical plans to support pricing and product positioning strategies to optimize revenue, market share and profitability.
Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets to facilitate new business development.
Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies.
Demonstrate strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
Develops PowerPoint presentations related to key initiatives for internal and external business meetings and conferences.
Performs related duties as assigned.
10-15% travel. This is a fully Remote position.
Education and Work Experience
Candidates must have experience in product, service, or solution marketing—developing value proposition and product positioning, developing strategic and executing tactical plans, launching new products and services within a competitive market, and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides. The position requires broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four-year bachelor’s degree Program or equivalent combination of experience and education; normally requires a minimum of eight (8) years directly related and progressively responsible marketing experience.
Skills and Knowledge
Demonstrated knowledge and practical application of product marketing best practices related to the application of brand and product positioning, strategic messaging, and an eye for digital design to develop sales materials and written content to effectively launch and support products
Excellent verbal and written communication skills
Strong interpersonal skills
Highly creative and innovative with experience writing for different business-to-business target audiences that engage, inform, and motivate
Excellent organizational and project management skills
Must be detail oriented
Superior PowerPoint skills, strong knowledge of Microsoft Office 365 (Word, Excel, Outlook)
Ability to multi-task, manage and execute multiple initiatives simultaneously and on-time
Must be customer service oriented
Ability to resolve issues efficiently and effectively
Ability to learn quickly and apply learning for related activities
Strong analytical skills
Strong knowledge of Outlook, Microsoft Word, and Excel. Superior PowerPoint skills.
Recent work experience in the pharmaceutical, medical device, consulting services, or other area of healthcare the industry is a plus.
What Cencora offers
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
$98,200 - 151,360
*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.
Equal Employment Opportunity
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.
The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.
Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned
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Affiliated Companies:
Affiliated Companies: AmerisourceBergen Services Corporation
