Job Summary
The Marketing Specialist will work with the marketing team to promote the AMT Group companies and collaborate with sales to drive brand awareness, leads, and revenue. Responsibilities include, but are not limited to, utilizing the company’s customer relationship management (CRM) tool; creating and sending HTML marketing emails; working with third-party advertisers on marketing campaigns; writing, proofing, and updating website content that aligns with search engine optimization (SEO) best practices; social media marketing; designing marketing materials across various mediums; and assisting with company events such as educational webinars and trade shows. Being a small marketing team, you will have the opportunity to work on various projects while seeing your work directly impact our success as a company.
AMT Group, Inc. is a management company that oversees the general operation practices of four entities, including AirClean Systems. Each entity manufactures a full range of products that serve the Scientific, Medical, Pharmaceutical, Academic, Food/Beverage, Biotechnology, and Forensic market segments. Each company's core products provide operator safety from harmful chemicals and particulate or protect analytical samples from airborne contamination.
Job Duties
· Utilize Customer Relationship Management (CRM) tool to maintain customer database, create and send outgoing marketing efforts, and track marketing campaigns
· Work in conjunction with the web development team to ensure website content is current, accurate, and meeting search engine optimization (SEO) best practices
· Manage brand social media presence across various platforms
· Ensure that all public-facing marketing material is accurate and reflects the established brand standards
· Create and send HTML marketing emails
· Proofread content for clarity, grammar, and spelling
· Design marketing materials across various mediums
· Analyze and identify patterns or commonalities in database and marketing analytics
· Stay current with best practices and current techniques in the B2B marketing field
· Include persuasive call-to-actions in advertisements and promotions to bring in qualified leads for the sales team
· Track and analyze marketing campaigns
· Assist with company events, including promotional trade shows, photo shoots, and video shoots
· Other duties as assigned by the manager
To successfully perform this job, an individual must be able to complete each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Required Education and Experience:
- Bachelor's degree in a related field or equivalent experience
- Understanding of HTML Email
- Proficiency with Adobe Creative Cloud Software (Photoshop, Illustrator, InDesign)
- Comfortable with content development and creation
- Experience with the execution of marketing campaigns and ideas
- Understanding of SEO principles
Preferred Education and Experience:
- Customer Relationship Management (CRM) knowledge, preferably with HubSpot
- Knowledge of Google Ads, Analytics, and/or Search Console
- Experience with design for various mediums
- Copywriting experience is a plus
- Previous involvement with photo and/or video shoots
- Understanding of trade show events
- Interacting with multiple companies at once is a plus
- Familiarity with B2B marketing
Terms of employment
This is a full-time, hourly, non-exempt position.
Hours
The hours are Monday-Friday, 8 a.m. to 5 p.m. The employee is expected to work forty (40) hours per week.
Work Environment
Work is regularly performed in an office environment. This position can work a hybrid schedule, with days split between in-office and at-home. Hybrid schedules need to be approved by the supervisor.
Physical Demands
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. The employee is frequently required to sit, stand and/or walk, and occasionally lift, carry, push, or pull up to 20 pounds.
Travel
Ability to travel for company trade show events, professional development workshops, or other training as required to maintain craft. Depending on geography, overnight and weekend travel may be necessary. Travel is expected not to exceed 5% of the employees' work time and will be domestic.
Benefits
The compensation package includes medical, dental, vision, Teladoc, life insurance, and short-term disability after an introductory period. The company offers a 401 (k) plan (both traditional and Roth options) with employer contributions. The company provides paid personal leave plus company-paid holidays.
